Why Digital Marketing is Better than Traditional B2B or B2C Marketing

There was a time when purchasing a newsprint ad or paying for a massive billboard on a busy highway was enough to grow your business. You would cast a wide net and hope that a few fish would be the right size and shape for a potential sale. But, like most things in life, if we do not adapt to the world around us, we cannot thrive.
Digital marketing requires the same bespoke adaption. Your target consumers are not opening a phone book and looking for a general list of plumbers. Instead, they are flocking to Google or other search engines using their mobile devices and reading reviews to pick and choose who they want to work with based on your online reputation. Mobile queries for local products and services have grown more than 200% in the past few years. If you want to get more clients, you need to meet them where they are hanging out.

Start with Web Development

In traditional marketing, you would send out paper flyers and go to trade shows to attract more customers. While there is still value there, you now need to have an online space that is easy to navigate and immediately answers the who, where, what, why, how, and when of your business.

The truth is the majority of marketers lack the integrated content strategy they need to drive more sales and traffic. If you want to grow, you need an attractive, mobile responsive website with clean UI/UX for your consumers to find. It needs to have optimized SEO and universally recognizable content across all online platforms. When your shoppers use the internet to find products and services, you need a brand that evokes an emotional response encouraging them to use you to solve their problems.

Manage Your Content Flow

Hiring a professional digital marketing agency provides you with the simplest way to manage your new content across all social media, forums, websites, and news media platforms. Instead of hoping a passerby or casual reader happens upon your information, you can deliver the specific content your target market wants at just the right moment they need it the most. This is a powerful lever that will generate more sales and customer loyalty.

“Going viral” with a piece of content or social media post isn’t magic. It is a science that follows a recipe of data analytics, customer study, targeting your ads, and having the online platform to scale in response to the market. These are all possible with modern digital solutions.

Where to Begin

The development and design of your digital marketing strategy doesn’t have to involve complicated figures and factors. We try to make the process simple for small businesses to looking to start their digital marketing journey or improve an existing marketing funnel.

As an agency we pay close attention to the latest trends, technology, and marketing channels available through everything from social media to email lists. We have the experienced designers and web developers to transform your online presence into a locally optimized shopping experience that targets those customers most likely to make a purchase.

To learn more about what 7io.co can do for you and your business, send us a note and schedule a consultation. We will be happy to walk you through the services we offer, including landing pages, websites, API integrations, HubSpot optimization, customized themes with dynamic pages, and so much more. You’ll be amazed at the difference a little digital TLC can mean for your business. Get started today.